About

About Directly Lended

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Most funding sites are a form that sells your phone number to a dozen callers. We built the opposite: one advisor, every option you actually qualify for laid side by side, and a straight answer about which one costs you least.

01What we are, and what we are not

Directly Lended arranges business financing through its funding partners. We are not a bank and not a direct lender. That matters, because it means we are not trying to fit you into one product we happen to sell — we are matching your file against what a range of funders will actually approve.

02How working with us goes

• You tell us about the business. A few quick questions or a short call. You get straight answers before any form is required.
• We read your numbers the way a funder does and bring back the funding you qualify for, side by side, with the tradeoff on each one stated plainly.
• We handle the back-and-forth with the funder and get you closed. You decide, on your terms.

03What we compare

Eight funding types in one place, from $20,000 to $10 million depending on the product and your profile: lines of credit, term loans, SBA loans, equipment financing, working capital, invoice financing, merchant cash advances, and consolidation for owners already carrying advances. Each one is explained in the guides, and the full list with ranges is on the funding programs page.

04What we believe

• Education before paperwork. You should understand every option before you sign anything.
• The cheapest option gets named, even when it is not the one that pays us the most.
• If funding is the wrong move right now, we say so. There is no prize for approving someone who should wait.
• Your file is not for sale. Your details go only where you approve them.

05What it costs to find out

Nothing. Comparing your options is free, and a pre-approval does not affect your credit. You can start one here in about a minute, or call and talk it through first.